Do you relate to this?
You’re a great healer, coach, or consultant, but you can’t seem to attract or find the right clients, the ones who want to invest in working with you.
You have a message - a big impact you long to make on the world - but you don’t know how to stand out in the marketplace. You want to be seen, heard, and recognized, but you don’t know how to get people to hear what you have to say.
You know you need to do all the business “things” - like selling - but you hate it, and you’re worried you’ll be inauthentic or out of integrity if you try to make money doing service work.
Sometimes, you have a little bit of success with your business, but you don’t know how to sustain it so you can rely on your business income to support you. It feels like you’re doing a lot of work for little return and burning out.
You’ve tried to integrate your business practices with your Human Design, but you can’t figure out how to make your business work with all the “waiting."
Building a business is a new skill you’re trying to learn. You have a sense of what you need to do but don’t quite know where to start or how to make it work consistently.
If you haven’t had the success you’ve been dreaming of yet, it’s not your fault!
If you’re like most of our business-building clients, you’re an exceptional healer, coach, teacher, speaker, or consultant with a big vision for how you want to make this world a better place, but you can’t quite get the traction you want on your big vision.
Here’s the deal:
Being a healer, coach, teacher, or any kind of service provider is a distinctly different skill set than business building. You’ve probably never been taught exactly how to build, run, and scale a business.
Not only that, you’ve probably been taught information about business from people who didn’t understand your unique situation and energy needs - or hadn’t really had the success they claimed.
Your business is your mission. It’s an expression of your Heart. It’s the vehicle that allows you to serve the world.
Failing is not an option.
You need a holistic way of doing business that blends modern science, Heart-based sales, and marketing magic. You need a model that encompasses wellness on all levels and integrates your Human Design with your unique life circumstances.
That’s why we created the Business by Design Network.
I’m Dr. Karen Curry Parker. I’m a specialist in Integrative Medicine. I’ve been teaching Human Design for more than 25 years. I’m a multiple best-selling author and teacher; my mission is my passion.
I’m also a businesswoman.
I’ve made my living serving others for my entire adult life. And I’ve done it as a full-time single parent. I’ve done it while taking care of my aging parents. I’ve done it while struggling with a life-threatening illness. I’ve done it as a solo-prenuer struggling to make ends meet. AND I’ve scaled and grown my business to having 11 employees and multiple profound ways to use my business to serve my mission and my purpose.
I’ve pretty much tried every model and business strategy out there over the years. Teaching you how to avoid the pitfalls and mistakes that I’ve made so that you can honor the calling of your soul has been part of MY mission since 2005.
I created the Business by Design Network to help you find a simple, strategic way to build a sustainable, enduring, service-based business that allows you to serve at your highest level and also serves YOU.
I believe that You are pure potential, here to lead a life of your choosing. You’re not a being that can be stuffed in a labeled box or give a one-size-fits-all formula for creating success.
We don’t treat you or your business that way.
Welcome to a holistic business model that blends modern science, heart-centered sales, marketing magic, and wellness on all levels with Human Design.
We teach business, period. Because doing business is a universal skill that applies to everyone—all Types, all Profiles…EVERYONE.
BUT…your Human Design tells you how to do business in a way that maximizes your ability to serve AND avoid burning out.
Our model not only respects, but also teaches, you to work with your life cycle, your health, your state of self-worth, and the composite of your whole Human Design.
We give you the step-by-step building blocks to help you build your business from the ground up.
Business by Design Network is set up to wrap around your life; it provides integrative strategies to help you run a highly successful business YOUR way! You’ll learn how to build a business no matter what “season” of life you’re in and no matter what your learning style is. You’ll learn how to care for yourself and your business no matter what your Human Design is.
In the Business by Design Network, you’ll discover:
Who you are when you’re at your most centered, grounded, and aligned with your life purpose self.
The key actions you need to be taking to produce maximum results.
When to market, scale your offers, and when to hold steady, or seek rest.
Where to find the strength and the courage to hustle in healthy ways when you hit the road bumps all entrepreneurs have to deal with.
How to build a business that still makes money and serves others WHILE respecting the rhythms of your life, the rhythms found in your chart, your Open and Defined Centers, and your energy cycle.
The basics of Human Design and Quantum Human Design with our Introduction to Quantum Human Design course.
How to cultivate mindset and vision so that you can stay the course
How to build a solid marketing and sales plan that feels deeply aligned with your core values. (Yes, selling can be spiritual!)
The Business by Design Network is a membership COMMUNITY. We emphasize community because we know we work and learn better when we’re connected to our innate creativity and in community, even if we are hermits and introverts! Membership and collaboration benefits us on so many levels!
The foundational energies of our membership are focused on community, creativity, and future-focused practical solutions for business problems. We give you a simple, step-by-step process to build your business—your way.
To do this we offer:
12-month curriculum on business building best practices with supporting modules, workbooks, and exercises
Access to a LIVE monthly business building call with Karen Curry Parker and weekly calls with our professional coaches
Introduction to Quantum Human Design course
Published professional profile listed on our main website if Certified in QHD or QAS
Access to our private community space where you can engage with a like-minded group of conscious entrepreneurs, fostering connections and opportunities for collaboration
Ability to submit a request to guest post to our QHD website, one of which has one of the highest organic traffic streams in the field of Human Design
Access to various resources, business development tools, marketing, and reading materials for you and your clients
Most importantly, we give you a 12-month self-paced curriculum that can be done on your own, or you can take the lead and connect with others in our private community to form learning pods, start discussions, and get your questions answered in between weekly live coaching calls and monthly Q&As.
Part 1: The Seasons of Business
Part 2: The Themes of Business in the Chart
Part 3: Constructing Your Coaching Model
Part 4: Constructing Your Offerings
Establish a value-based, integrity-driven business model that stays true to your authenticity, fostering longevity and trust in your industry
Master the delicate balance of heart and metrics to ensure the health and sustainability of your business, creating an impact and serving your community
Understand how to construct a “machine-like” business structure that operates efficiently even when you're not present, allowing for expanded reach and service provision
Establishing alignment, building a strong foundation, and preparing for all seasons are the key phases every coaching business must nurture for sustainable growth.
Alignment helps you clarify your purpose, mindset, energy levels, and personal brand so you can serve authentically.
Building a solid and strong foundation puts key business infrastructure in place and cultivates client relationships for growth.
Preparing for ascension or upward growth allows you to expand your impact by rethinking your identity, learning to scale, and releasing what no longer serves.
Connecting daily with your business as a living entity ensures you stay tuned to its needs and your own as you progress through each season.
Part 1 of 2
Relate to money from a healthy, abundant mindset rooted in integrity, service, and care for the greater good
Access divine inspiration to share your gifts and uplift humanity
Collaborate with a global community of like-minded souls dedicated to co-creating a new story of unity and peace
Develop yourself personally so you can powerfully guide others to decondition, heal, and consciously create the lives they desire
Part 2 of 2
Develop yourself personally so you can powerfully guide others to decondition, heal, and consciously create the lives they desire
Connect your work to your heart's desires, ensuring it fulfills you on a personal level and helps you live your dreams.
Craft sustainability into your work rhythm so you avoid burnout and maintain your energy over the long-term.
Attract and convert more clients by embodying an aligned sense of purpose that people are drawn to and want for themselves.
Clarify your core beliefs and unique value to gain the focus required to share your gifts confidently and effectively.
Identify all your skills, certifications, and experiences to integrate them fully into your offerings for more empowered service.
Craft your core message into a simple, compelling statement that makes it easy for ideal clients to resonate with you.
Build your business and brand on a solid foundation of purpose that infuses your work with heart and inspires you deeply.
Learn how to expand beyond just doing readings to generate more income
Create introductory and advanced courses on hot topics to attract more clients
Share your core message and inspire transformation through online or live courses
Build professional trainings, licensing, or certification programs from your expertise
Conduct surveys to uncover your ideal clients' greatest life and business challenges
Craft marketing messages that provide hope and solutions to their pain points
Attract clients who resonate with your authentic self and gifts
Stay passionate by serving clients in a sustainable was
Learn the seven steps of an effective, integrity-based sales process to create sustainable success in your business.
Discover your clients' true pains and challenges through surveys so you can speak directly to their needs.
Approach sales from your unique design perspective to authentically attract your ideal clients into your business.
Have your sales systems and materials ready to easily take payments when clients are ready to make the investment in your solutions.
Karen shares tips for preparing your sales process so you can convert leads into paying clients successfully. She stresses keeping things simple - simplify your website, opt for basic payment systems, calendar booking, and client communication to start. Focus on providing immense value through service first. When your system is clear, and clients feel cared for, they will trust the process.
Simplify your website, payment, and booking systems to make the client journey effortless. This builds trust.
Confer value through pricing - know your worth so clients recognize your value.
Give clients prep work so they fully invest in the process and show up ready.
Over-communicate with reminders and prep info so clients feel guided and cared for each step.
Learn how to clarify your message and attract your ideal clients by getting clear on your functional voice - the unique wisdom you're here to share - and crafting a marketing message that magnetizes the right opportunities.
Identify your functional voice by connecting to your heroes and defining your purpose.
Craft an authentic marketing message aligned with your chart and human design.
Attract your ideal clients by speaking directly to their needs and pains.
Leverage your personal story appropriately to build trust and credibility.
Karen shares how to prepare for strategic business growth by first getting clear on your motivations - grow for fulfillment, not from fear. Then assess your readiness - are you congruent inside, and is your foundation strong? Finally, identify where to expand - leads, sales and services. Tactics change but growth always requires more leads converted to sales through stellar service.
Check your motivation - grow for purpose alignment, not unconscious fear.
Assess congruence - resolve inner conflicts before expanding outer.
Evaluate your foundation - improve systems before scaling up.
Identify growth areas - brainstorm expanding leads, sales, and service.
Karen outlines how to scale your business by first getting crystal clear on your core vision and simplifying your message and client processes. Know your income goals, what you'll invest in growth, and where to start - product, leads or sales. Automate and outsource to free your genius from maintenance work. With core values aligned and foundation streamlined, you'll be ready to strategically expand your impact.
Clarify your vision and simplify your message so it's profoundly clear.
Streamline client processes for an effortless journey.
Define income goals, time invested, and starting point before scaling.
Automate and outsource maintenance so you can focus on growth.
Karen outlines how to strategically plan your schedule and pricing to meet income goals in a sustainable way. Start with income targets, calculate your hourly rate including prep and marketing time, and build your services and prices accordingly. Book personal time first when planning your year, market 6 weeks out for workshops, and stay in consistent lead generation. Valuing your whole process fully is key - don't underprice your brilliance.
Calculate your true hourly rate, including marketing and prep time, to price properly.
Book personal time first when planning your year to stay sustainable.
Market workshops 6 weeks out to give clients time to schedule.
Stay in consistent lead generation with realistic conversion expectations.
Start today monthly for only $197!
If there’s one big takeaway I’ve learned from working with thousands of people since the 1990’s, it’s that the single biggest cause of pain and suffering on the planet is the disconnect people experience when they’re not living an authentic life.
It can look like anything from financial problems, relationship issues, physical pain, creative blocks, and even spiritual suffering.
Michelle René Robinson joined the Team in 2022 as a Coach for the Quantum Human Design™ Coach Mastermind program. She is a Soul Journey Guide, a 5/1 Orchestrator/Projector, and a Certified Quantum Human Design™ and Quantum Alignment™ Specialist. Michelle draws from over thirty years of business experience and has gained invaluable wisdom throughout her life. Her work focuses on helping women heal their hearts, step into their power, and use their voice with grace so they can live out their purpose and embrace the life their Soul is here to live.
As founder of Soulful Success By Design, Kendra Woods is an international Transformational and Human Design Coach who empowers women to achieve authentic success in business and life by mastering their inner leadership skills. With a background in business administration and over 10 years in the corporate world, Kendra blends practical knowledge with intuitive wisdom to guide purpose-driven women in transcending conditioned consciousness and connecting with their hearts instead of constant hustle. Kendra’s coaching facilitates transformative experiences through personalized programs and literary works like "The 7-Step Morning Manifestation Guide" and "Mind Boss Habits: 12 Steps to Getting out of Your Head and Into Action."
Here’s some real talk…
Business By Design Network: Elevate Your Practice, Embrace Your Design addresses not only the world of service through business because there’s more to our lives than that so it also concerns itself with your personal and professional ecosystem.
We all know the world of work is undergoing significant upheaval from the impacts of economic fluctuations, the Great Resignation, and the trend of Quiet Quitting. And yet even in such turbulent times, businesses both small and large are flourishing! This global paradigm shift in the way we approach our work has given nearly everyone the ability to create a business for themselves.
We believe it's time for heart-based leadership. Its time for businesses to shine brighter, step up as leaders and model how to do business, sales, and marketing in ways that encourage creative development as we commit to finding focused solutions on a micro level (which email provider should I use? What are we having for dinner?) to the macro level (which organizations use my donations well and where should I be investing?).
Adopting a holistic Human Design approach that finds the balance between profit for profit’s sake and profit that fills your cup to overflowing so as you’re nourished and supported so too are your clients, family, local communities, government, and by extension - the world - can get us there.
We absolutely can do business in life-serving and life-saving ways.
BBDN imagines a world where businesses prioritize the health and well-being of the individual and the collective:
Where entrepreneurs live fulfilling, joyful and satisfying lives, enjoying quality time in nature and conversations with loved ones instead of feeling overworked, harried, and financially stressed.
Where employees are respected and treated as vital members of the company's mission, fostering a sense of belonging and purpose for everyone top to bottom.
Where businesses actively engage with and enrich their local communities, solving socio-economic issues with the kind of creativity that only comes with collaboration.
Where businesses acknowledge the reality of Oneness, actively and enthusiastically promoting radical empathy and responsible stewardship of our planet and all its inhabitants.
At the Business By Design Network, we believe in creating a future where inclusive business practices are the driving force for positive change. By joining our network, you'll be part of a transformative community that embraces conscious leadership and empowers you and your business to thrive holistically.
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